Carlos Ghosn, Sosok Back in the Resurrection of Nissan Motor

Automotive company Nissan was in the verge of bankruptcy at the end of the decade of 90's. But aliansinya with the French automotive company, Renault saved from the threat. Figure out who has Nissan's downfall is that Carlos Ghosn. Despite taking steps to save the company radicals, the Japanese public do not hate the man who now serves as Chief Executive Officer of Nissan Motor Co.. Ltd. Instead they are for people born in Lebanon, Brazil this. SCTV reporter following an interview with Fahmi Ihsan Ghosn, recently.

Tanya: Good morning. The older I learn the more progress you confused me dibuatnya. You are a person who has the Nissan again. But you are also the mother of Japanese idol. How do you see yourself? Do as the experts in the management strategy as a reversal or a celebrity?

Answer: Of course you become famous because you are successful in the reversal of strategy, or because people see you successfully collect a lot of people to do things that were originally considered to be difficult or even impossible. When viewing the success of that, people want to know what is behind the strategy to turn around. How do things that may not initially considered was a reality.

Ask: Try again we see the days when you have not signed in Nissan. How bad the condition of the company?

Answer: In 1990 the company is very bad. When alliance between Nissan and Renault signed in 1999, this financial company amburadul. Not only the sale and the report is bad, this company no longer even be able to obtain additional debt to continue the business. Alliance with Renault was in the form at the right that allows the strategy to turn around.

Ask: And you change it only within 18-19 hours. How?

Answer: With the work of the Nissan. That is the only way. You do not turn around the strategy. You can only get started but that at the end of the strategy to do this is in the company itself. I'm lucky because, surrounded by great people in the Nissan and implement strategies that are able to reverse the people who disdain for this company.

Ask: You murderer known as the cost. While cost reduction is almost a standard practice in the implementation of the strategy every turn around. Why are you successful strategies while others do not?

Answer: The cost of the basic condition is not the goal. If a cost reduction goal then you will be able to get the results in the short term but it will not survive long. More importantly, cost reduction is just the first step of something bigger: a product offensive and strengthening brands. Both became the main pillars of sustainable Nissan. A stronger brand and a new design that is based on an interesting, innovative, and creative.

Ask: You take a unique step in the strategy to run a round the turn. You eliminate 21 thousand jobs in the country understand the following working lifetime. You will also dismantle the keiretsu supply system has been in progress for many years. How can your idea is accepted by the Japanese?

Answer: You can only do things that radical if you can explain why it needs to be done, how the perspective and commitment to you. When we have to disassemble keiretsu system, reducing the workforce and close the factory, we make a commitment to results that are very specific. Our commitment is within three years, this company will be profitable again menangguk high debt company, half-live, and the number of vehicles sold will increase sharply. If there's a goal that is not fulfilled on time, we (the CEO and executive committee) will step down. So people can see that our commitment is very strong.

Ask: Plan your aliansi with the General Motors has failed. Now many analysts speculate that the alliance between Renault-Nissan, and Ford. Far as one I already have the communication between you and Mr Ford Junior. It is how far the plan is running?

Answer: I fear the media exaggerate what is happening. As you know we talk with General Motors was not our initiative. We say that the opportunity to learn. But both Nissan-Renault and GM management and agreed not to continue. And I can say that we will not take the initiative on this matter.

Ask: What about the alliance with Ford?

Answer: The business did not ignore the opportunity. However, if you mean Nissan will pursue the opportunity with Ford beraliansi is not answered